Association Member Satisfaction
Member satisfaction & loyalty
An association that is not constantly evolving and keeping up with member trends will lose touch with its member base and fail to pre-empt member needs. The ability of an association to demonstrate to its members that it can deliver true, tangible value is what can make or break an association.
Member satisfaction and loyalty is a priority for all associations, losing any momentum in member communications can have a detrimental effect on member resigns. Associations need to be strategic when it comes to building up member loyalty; it’s not something that is built up over night.
Our client AIIA (Australian Information Industry Association) have over 400 ICT member organisations (8,000 individuals) from SMB’s to large multi-national corporate as its members has increased their member loyalty and satisfaction through a series of marketing touches over a period of time. These marketing touches were informative with quality content and members – a combination of carefully timed emarketing and marketing of relevant events based on their profile.
Other top business results that matter to our Industry Assocations
