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This morning I read yet another write up on the impact of social media marketing - this time on the Julia Gillard/Tony Abbot race!

I'm impressed to see Gillard embracing social media marketing's capabilities compared to Abbott's feable effort.  Nielsen released its analysis of social media discussion around the campaign, focusing on data from Twitter, You Tube and Facebook.  Check out these numbers, Mr. Abbott better get his Tweeting thumbs working!

• Gillard tweets every few hours, uses Twitter to respond to concerns from the electorate and uses hashtags which increases the reach of her messages.
• Abbott, on the other hand, has not used Twitter since July 17 and did not use hashtags when he posted tweets – offering limited reach.
• Gillard and the Labor Party have a dedicated YouTube channel. Uploads are made once a day. Channel statistics are: 208,473 views, 1,870 subscribers and the second most viewed YouTube site in Australia.
• Abbott and the Liberal Party also have a dedicated YouTube channel. New uploads to the site are infrequent. Channel statistics are: 40,167 views, 715 subscribers and the 91st most viewed YouTube site in Australia.
• On Facebook, both candidates have a page – Gillard has 62,938 fans and Abbott has 11,471 fans. Gillard’s Facebook page is updated daily and includes links to her YouTube videos and tweets. Abbott’s page has not been updated since 30 June.

So marketing folks yet another example of how social media marketing can extend reach, in addition to using traditional marketing techniques.  This is a great example to demonstrate social media marketing's place in the marketing mix for those who are trying to justify marketing spend on this medium.   For those of you who haven't read my other social media related blogs - have a read, these make good case studies for your marketing plans!

Sydney Siders Top of the Twitters!  

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