Marketing Benchmark Study

AIIA's Marketing Benchmark Study Results

In conjuction with BCS the AIIA attracted over 70 marketing and sales professionals to participate in the study during the months of September and October 2008. The full report is available to purchase now featuring results, observations and recommendations.

What makes this study unique is that the respondents are Australian marketing professionals; many marketing studies in the marketplace have global respondents, not focusing on local needs and challenges.

In addition, this report isn't just a list of results and graphs; it actually provides observations and recommendations on how to overcome challenging areas. It is also supported by the availability of 13 advisory reports offering advice and guidance on how to manage problem areas.

  • Uncover how Australian marketing professionals perceive their marketing function's contribution to overall company goals
  • Find out which marketing metrics are challenging for marketing professionals
  • Discover how the CEO perceives marketing in general, and what do other departments think about marketing's contribution to overall company objectives
  • Which marketing activity had 62% of respondents rating it as needs work and poor?
  • Are Australian marketing professionals satisfied with their budgets?
  • Is sales responsiveness to marketing satisfactory overall? And are sales and marketing activities perceived as in alignment

The study delivers real tangible benefits in the form of 13 advisory reports, providing straight-forward strategic and tactical advice - based on industry research and real-market experience.

Click here to view pricing of the survey report as well as the 13 advisory reports.

 
 
 
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